KenLyons@icloud.com
AUDIENCE GROWTH
Challenge: A drop in organic newsletter signups.
Goal: Design a new dynamic signup that increases organic subscriptions.
Result: We used the round branding shape for a new, dynamic fly-in. The round shape added energy and we saw an immediate increase in newsletter signups as a result.
My Role: I challenged the team to think of an innovative way to drive up organic subscriptions. The circular shape was on brand and a unique idea. It was a collaborative team effort that contributed to audience growth and helped drive subscriptions to 1.25M.
245%
ORGANIC SIGN UP INCREASE
1.25M
TOTAL SUBSCRIBERS
Organic Subscription Increase
UX DESIGN
AUDIENCE GROWTH
Challenge: A drop in organic newsletter signups.
Goal: Design a new dynamic signup that increases organic subscriptions.
My Role: I’d been wanting to introduce round shapes into our designs, a brand connection with the penny. The team ran tests and showed instant increases in sign-ups. It was a great collaborative team effort that contributed to audience growth and helped drive subscriptions to 1.25M.
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SUBSCRIPTIONS
RESULTS
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RESULTS
LANDING PAGES
Challenge: High performing content was spread across the site. This project created new landing pages across the site to serve as hubs.
Result: Increase in readership and engagement. For columns we discovered readers often binge-read multiple columns in one visit.
My Role: Designed all new landing pages for TPH using Figma, then worked with our development team to implement.
LANDING PAGES
Challenge: Seeing an increase in readership with military stories, TPH wanted to build a landing page for readers to easily find the new content.
Goal: Design a landing page that’s easy to navigate and built mobile-first.
Result: We saw an increase in readership and engagement with military personal finance content after the launch. We then designed other new landing pages with similar results.
My Role: Designed all new landing pages for TPH using Figma, then worked with our development team to implement.
LANDING PAGES
Challenge: Seeing an increase in readership with military stories, TPH wanted to build a landing page for readers to easily find the new content.
Goal: Design a landing page that’s easy to navigate and built mobile-first.
Result: We saw an increase in readership and engagement with military personal finance content after the launch. We then designed other new landing pages with similar results.
My Role: Designed all new landing pages for TPH using Figma, then worked with our development team to implement.
CLEARLINK REDESIGN
Challenge: New ownership of our parent company, Clearlink, meant much of the company website content needed updating. We needed to turn around a redesign within a couple of weeks.
Goal: Update key content and design.
Result: Most redesign was accomplished in a week, with development completing work the following week.
My Role: Redesign of all pages using Figma. Provided new content ideas to help tell a clearer brand story.
CLEARLINK REDESIGN
Challenge: New ownership of our parent company, Clearlink, meant much of the company website content needed updating. We needed to turn around a redesign within a couple of weeks.
Goal: Update key content and design.
Result: Most redesign was accomplished in a week, with development completing work the following week.
My Role: All redesign along with offering new content proposals to help tell a clearer brand story.
MOBILE TABLES
Most readers won’t take the time to scroll through multiple screens to get the information they need.
I worked with two of Clearlink’s other brand sites, Reviews.org and WhistleOut to build thinner stacked tables. The new tables allow for three offers to appear on the initial screen, leading to improved conversions and revenue.
My role: I designed interactive prototypes using Figma, helping stakeholders see how the new tables would respond in mobile view.
DESIGN SYSTEMS
My role: I first designed the TPH design system in Adobe XD, then purchased a unique URL to make access easier. Once I converted the team to Figma, I rebuilt the design system.
