Growing Audience with User-Centered Design
Focusing on the best user journey helps keep design intuitive. It results in experiences users will trust and likely share with others.
New Approaches, Big Rewards
As part of site improvements, we wanted to refresh our email subscription sign-up boxes. Through research and discussion, we chose to take a bold direction. Using the idea that a penny is round, we created a new round CTA fly-in for our homepage.
Immediate increase in newsletter signups as a result. In testing, the different shape played a big part along with more approachable language.
Landing Pages
Wanting to make a stronger connection with military families and the unique financial challenges they face, our team created a new landing page to organize our military content.
Driving Revenue: Social Advertising
Creative and well-designed social ad campaigns help drive our audience to partner content, in turn helping those companies grow their businesses.
We were able to drive up conversions by double digits over a period of three months in which we focused on creating higher quality ads and at a higher volume.
Design System
A well-defined design system can serve as a central hub to keep design consistent across a website and brand. Using Adobe XD, I created an interactive design system anyone can view in their browser.
Company Design
It’s always a great feeling to play a part in making team members feel great about the work they do and the place they do it.
The Penny Hoarder needed a special anniversary card to mark their years of service.
The idea of the piggy bank under construction connected with the idea that we’re all working together to build a company.
You had to look closely at the snowflakes for our annual holiday card at The Penny Hoarder.
