Growing Audience with User-Centered Design 

Focusing on the best user journey helps keep design intuitive. It results in experiences users will trust and likely share with others.

New Approaches, Big Rewards

Audience Growth

As part of site improvements, we wanted to refresh our email subscription sign-up boxes. Through research and discussion, we chose to take a bold direction. Using the idea that a penny is round, we created a new round CTA fly-in for our homepage.



Immediate increase in newsletter signups as a result. In testing, the different shape played a big part along with more approachable language.

Landing Pages

Military Personal Finance

Wanting to make a stronger connection with military families and the unique financial challenges they face, our team created a new landing page to organize our military content.

Driving Revenue: Social Advertising

Creative and well-designed social ad campaigns help drive our audience to partner content, in turn helping those companies grow their businesses.

We were able to drive up conversions by double digits over a period of three months in which we focused on creating higher quality ads and at a higher volume.


UX Design

UX Design, landing pages, CTA , newsletter design, user journeys, user testing, and research.


Multimedia, photography, sales deck design, company video production, company presentations, and reports.


Personal finance infographics, data visualizations, charts, photography, video storytelling, editorial social.


Social ad design, promotional design, company branding, print ad design, and company promotion.

Design System

A well-defined design system can serve as a central hub to keep design consistent across a website and brand. Using Adobe XD, I created an interactive design system anyone can view in their browser.

  • Project and Goal

    Build an easily accessible design system to help define future design and better establish current design guidelines and standards.

  • How We Made it Happen

    Using Adobe XD, we built a web-based interactive design system, easily updated and accessed.

  • Measure of Success

    The design system is a platform that can help us far into the future, especially as we look at rebuilding our site.

Company Design

It’s always a great feeling to play a part in making team members feel great about the work they do and the place they do it. 

The Penny Hoarder needed a special anniversary card to mark their years of service. 

The idea of the piggy bank under construction connected with the idea that we’re all working together to build a company.

I'm the CEO!!!