New Approaches, Big Rewards
Audience Growth
As part of site improvements, we wanted to refresh our email subscription sign-up boxes. Through research and discussion, we chose to take a bold direction. Using the idea that a penny is round, we created a new round CTA fly-in for our homepage.

147%
Results
Immediate increase in newsletter signups as a result. In testing, the different shape played a big part along with more approachable language.