KEN LYONS
CREATIVE DIRECTION | UX DESIGN | BRAND BUILDING
Hello, I’m Ken.
I help brands connect with people by shaping authentic brand narratives that grow audience and build customer trust.
I’m an innovator in creative strategy, art direction, UX design, brand development, advertising and social campaigns.
I believe in the strength of creative to build lasting connections with customers and audiences, leading to brand growth.
As Creative Director for Clearlink, I led a team at The Penny Hoarder, the largest personal finance site with an audience of over 6M readers. Our projects included new vertical landing pages built for mobile to help drive more traffic to our most popular content.
PROJECT: New landing pages for Dear Penny and military personal finance content, making the user journey more intuitive. Data shows readers of columnists often binge read many articles in a single visit.
“Ken brings tremendous knowledge of the media industry, and he’s a great leader. He gained the trust of his entire team and I feel fortunate to have gotten a chance to work with and learn from him.”
Lexi Grant, Founder, They Got Acquired
“Ken is a passionate and skilled creative leader who works hand-in-hand with stakeholders to solve problems. He believes in designing optimal user experiences that drive positive metrics for the business.”
Wendy Dittamore, Audience Development
SOCIAL ADS
Social ads can drive millions to affiliate links within articles. A six-month project for the monetize team, we creating 350 ad variations and gathering data. The goal was to identify the top performing posts and see what made them perform well. The big winner were the ad campaigns on Pinterest.
RESULTS: Authenticity works best here. These posts gain momentum over time. We saw a 26% increase in performance.
MY ROLE: Image editing, ad design and tracking of all campaigns.
+26%
+34%
+245%
Organic Subscription Increase
AUDIENCE GROWTH
CHALLENGE: A drop in organic newsletter subscriptions.
PROJECT: Organic subscribers have a higher level of engagement. Design a new sign-up that increases organic subscriptions.
RESULT: A mobile dynamic fly-in in the shape of a circle. We saw an Immediate increase in newsletter signups as a result.
MY ROLE: I developed the idea of the round shape. A penny being part of our logo, the shape adds energy The audience team tested and saw improved results. Original design by Maria Averion. It was a collaborative team effort that contributed to audience growth.
KEN LYONS | CREATIVE DIRECTION, UX DESIGN
I’m a Creative Director and Consultant based in Florida. Contact me if you’d like to hear ideas on growing a trusting, loyal audience for your new business or brand.
SECTIONS
GET IN TOUCH
- Parrish, Florida
- kenlyons@icloud.com
- 727-337-1421