KenLyons@icloud.com
KEN LYONS
A foundation in editorial storytelling, I help creative teams deliver innovative and authentic content that connects with audiences. Through authentic content that builds engagement, drive trust, brand narratives that increase engagement, and improved user experiences that build loyalty.
CREATIVE DIRECTION | UX DESIGN | EDITORIAL & VISUALS EDITING
CREATIVE DIRECTION + UX DESIGN
At TPH, our team was part of scaling the brand to six million readers and $108M in revenue through innovative UX and authentic storytelling. We increased readership by designing new sections focused on military personal finance and our popular financial columns. We increased subscriptions through an innovative circular fly-in for mobile.
DEAR PENNY
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FRONTLINE FINANCES
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CREATIVE + UX | FRONTLINE FINANCES
CREATIVE DIRECTION + UX DESIGN
FRONTLINE FINANCES
At TPH, our team was part of scaling the brand to six million readers and $108M in revenue through innovative UX and authentic storytelling. We increased readership by designing new sections focused on military personal finance and our popular financial columns.
COMPANY
CLEARLINK INC.
THE PENNY HOARDER
MY ROLE
CREATIVE DIRECTION
UX DESIGN
BRAND STRATEGY
CREATIVE DIRECTION + UX DESIGN
DEAR PENNY
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FRONTLINE FINANCES
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FRONTLINE FINANCES
At TPH, our team was part of scaling the brand to six million readers and $108M in revenue through innovative UX and authentic storytelling. We increased readership by designing new sections focused on military personal finance and our popular financial columns.
COMPANY
CLEARLINK INC.
THE PENNY HOARDER
MY ROLE
CREATIVE DIRECTION
UX DESIGN
BRAND STRATEGY
CREATIVE + UX | FRONTLINE FINANCES
COLLABORATION
Optimal User Experiences
“Ken is a passionate and skilled creative leader who works hand-in-hand with stakeholders to solve problems. He believes in designing optimal experiences that drive positive metrics.”
Wendy Dittamore
TPH Audience Director
EDITORIAL & VISUAL EDITING
Leading creative and visual content teams in authentic storytelling that people trust, leading to increased readership and larger dedicated audiences. Directed projects and teams through significant documentary projects recognized with The Pulitzer Prize and Emmy Awards.
▶ PULITZER PRIZE
Our team at The Denver Post was recognized with The Pulitzer Prize for our in-depth coverage of a mass shooting in a Denver suburb.
▶ EMMY AWARDS
First non-television, traditional newsroom recognized with an Overall Excellence Emmy Award.
COMPANY
THE DENVER POST
THE NEW YORK TIMES
MY ROLE
VISUAL LEADERSHIP
VISUAL EDITING
DOCUMENTARY PROJECTS
PRINT DESIGN
PHOTO EDITING
VIDEO
NEW REVENUE-GALLERIES
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NEW REVENUE-WORKSHOP
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EDITORIAL | DRILLING THROUGH DANGER
Drilling Through Danger was a year-long investigation into injuries and deaths among oil and gas field workers in Colorado. Recognized with multiple Emmy Awards.
CREATIVE + UX DESIGN
A foundation in editorial storytelling, I help creative teams deliver innovative and authentic brand and client campaigns that drive trust and engagement, brand narratives that build loyalty, and improved user experiences that grow audiences. At TPH, our team was part of scaling the brand to six million readers and $108M in revenue through innovative UX and authentic storytelling.
COMPANY
CLEARLINK INC.
THE PENNY HOARDER
MY ROLE
CREATIVE DIRECTION
UX DESIGN
BRAND STRATEGY
LEADERSHIP
PAID MEDIA
CLIENT CAMPAIGNS
CIRCULAR CTA
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SUBSCRIPTIONS
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PAID MEDIA
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