KenLyons@icloud.com
I’m a visual storyteller at heart.
I help creative teams deliver authentic storytelling and innovative UX design, building long-term trust, engagement and loyalty.
Driven by a commitment to purpose-driven work, I help build brands that empower people to live better lives.
KEN LYONS
CREATIVE DIRECTION | UX DESIGN
EDITORIAL VISUALS
UX DESIGN | AUDIENCE GROWTH
CREATIVE DIRECTION | PAID SOCIAL
UX DESIGN | LANDING PAGES
Shaped by experience in editorial storytelling, I bring a unique perspective and skillset to creative leadership. I lead teams in developing authentic brand stories and client campaigns that drive engagement, trust and loyalty.
KEN LYONS
I help creative teams deliver authentic storytelling and innovative UX design — building long-term trust, engagement and loyalty. Driven by a commitment to purpose-driven work, I help build brands that empower people to live better lives.
KEN LYONS
Your Brand Has A Story. Let’s Make it Matter.
My creative journey began in journalism, where I experienced the power of storytelling through authentic narratives. As a visual editor I learned the importance of creating content that drives higher engagement and connects with people. As a designer, I make the reader journey easier.
Today, I bring together all of those experiences into creative direction and UX design to help brands and organizations find their story and make it matter.
KEN LYONS
Creative Direction, UX Design & Visual Storytelling
My creative journey began in journalism, where I experienced the power of storytelling through authentic narratives. As a visual editor I learned the importance of connecting with audiences. As a designer I’ve learned to build better experiences that make the reader journey easier.
Today, I bring together all of those experiences into creative direction and UX design to help brands and organizations find their story—and create work with higher engagement. I’m interested in the space where good ideas, smart design and visual storytelling come together to help people live better lives.
KEN LYONS
Creative Direction, UX Design & Visual Storytelling
My creative journey began in journalism, where I experienced the power of storytelling through authentic narratives. As a visual editor I learned the importance of connecting with audiences. As a designer I’ve learned to build better experiences that make the reader journey easier.
Today, I bring together all of those experiences into creative direction and UX design to help brands and organizations find their story—and create work with higher engagement. I’m interested in the space where good ideas, smart design and visual storytelling come together to help people live better lives.
CREATIVE DIRECTION
UX & PRINT DESIGN
EDITORIAL VISUALS
CREATIVE DIRECTION + UX DESIGN
CREATIVE + UX | FRONTLINE FINANCES
UX DESIGN | CLEARLINK
I lead creative from the idea through the finished work—bringing strategy, design and storytelling together. I’ve worked with teams and clients to develop brands, campaigns, content and digital experiences that connect with audiences and move them to do something.
▶ EXPERIENCE
Creative Leadership • Brand Strategy • Art Direction • Content Strategy • Design Leadership • Design Systems • User Journeys
CIRCULAR CTA
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SUBSCRIPTIONS
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DEAR PENNY
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CIRCULAR CTA
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SUBSCRIPTIONS
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0
M
DEAR PENNY
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CREATIVE DIRECTION + UX DESIGN
I lead creative from the idea through the finished work—bringing strategy, design and storytelling together. I’ve worked with teams and clients to develop brands, campaigns, content and digital experiences that connect with audiences and move them to do something.
▶ EXPERIENCE
- Creative Leadership
- Brand Strategy
- Art Direction
- Content Strategy
- Design Leadership
- Figma Design
- Design Systems
- User Journeys
CIRCULAR CTA
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0
%
SUBSCRIPTIONS
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0
M
DEAR PENNY
+
0
%
CREATIVE DIRECTION + UX DESIGN
I lead creative from the idea through the finished work—bringing strategy, design and storytelling together. I’ve worked with teams and clients to develop brands, campaigns, content and digital experiences that connect with audiences and move them to do something.
▶ EXPERIENCE
- Creative Leadership
- Brand Strategy
- Art Direction
- Content Strategy
- Design Leadership
- Figma Design
- Design Systems
- User Journeys
CIRCULAR CTA
+
0
%
SUBSCRIPTIONS
+
0
M
DEAR PENNY
+
0
%
CREATIVE DIRECTION + UX DESIGN
CREATIVE DIRECTION + UX DESIGN
I lead creative from the idea through the finished work—bringing strategy, design and storytelling together. I’ve worked with teams and clients to develop brands, campaigns, content and digital experiences that connect with audiences and move them to do something.
▶ EXPERIENCE
- Creative Leadership
- Brand Strategy
- Art Direction
- Content Strategy
- Design Leadership
- Figma Design
- Design Systems
- User Journeys
CIRCULAR CTA
+
0
%
SUBSCRIPTIONS
+
0
M
DEAR PENNY
+
0
%
CREATIVE & UX DESIGN
CIRCULAR CTA
+
0
%
SUBSCRIBTIONS
+
0
M
DEAR PENNY
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0
%
CREATIVE DIRECTION + UX DESIGN
Shaped by editorial storytelling, I work alongside teams in developing creative content with higher engagement across branding, client campaigns, UX and site design.
▶ INCREASING REVENUE
We grew TPH to $108M, with an audience of 6 million through improved UX and authentic brand stories.
▶ GROWING AUDIENCE
Scaled audience through an innovative CTA, increasing organic subscriptions 245%.
▶ EXPERIENCE
Design Leadership • Brand Strategy • Figma Design • WordPress • Design Systems • User Journeys • Testing
CREATIVE DIRECTION + UX DESIGN
Shaped by editorial storytelling, I work alongside teams in developing creative content with higher engagement across branding, client campaigns, UX and site design.
▶ INCREASING REVENUE
We grew TPH to $108M, with an audience of 6 million through improved UX and authentic brand stories.
▶ GROWING AUDIENCE
Scaled audience through an innovative CTA, increasing organic subscriptions 245%.
▶ EXPERIENCE
Design Leadership • Brand Strategy • Figma Design • WordPress • Design Systems • User Journeys • Testing
CREATIVE & UX DESIGN
CIRCULAR CTA
+
0
%
SUBSCRIBTIONS
+
0
M
DEAR PENNY
+
0
%
EDITORIAL + VISUAL STORYTELLING
I started my career as a photojournalist, covering communities and stories across Virginia. Later, as a photo editor and director, I worked with photographers, reporters, designers and videographers on stories that changed lives.
That experience taught me something I still use every day: People remember what makes them feel somethin.
▶ EXPERIENCE
- Team Leadership
- Visual Editing
- Project Editing
- Photo Editing
- Print Design
- Video Storytelling
PHOTO GALLERIES
+ $
0
K
PHOTO WORKSHOP
+ $
0
K
EDITORIAL + VISUAL STORYTELLING
EDITORIAL + VISUAL STORYTELLING
I started my career as a photojournalist, covering communities and stories across Virginia. Later, as a photo editor and director, I worked with photographers, reporters, designers and videographers on stories that changed lives.
That experience taught me something I still use every day: People remember what makes them feel something.
▶ EXPERIENCE
- Team Leadership
- Visual Editing
- Project Editing
- Photo Editing
- Print Design
- Video Storytelling
PHOTO GALLERIES
+ $
0
K
PHOTO WORKSHOP
+ $
0
K
EDITORIAL + VISUAL STORYTELLING
I started my career as a photojournalist, covering communities and stories across Virginia. Later, as a photo editor and director, I worked with photographers, reporters, designers and videographers on stories that changed lives.
That experience taught me something I still use every day: People remember what makes them feel something.
▶ EXPERIENCE
- Team Leadership
- Visual Editing
- Project Editing
- Photo Editing
- Print Design
- Video Storytelling
PHOTO GALLERIES
+ $
0
K
PHOTO WORKSHOP
+ $
0
K
CREATIVE & UX DESIGN
PHOTO GALLERIES
+ $
0
K
PHOTO WORKSHOP
+ $
0
K
EDITORIAL + VISUAL DESIGN
Leading visual journalists in documentary storytelling that reflects the communities we cover. Directing coverage of significant news stories including the Aurora mass shooting, Colorado wildfires and floods.
▶ INCREASING REVENUE
We created new revenue streams by selling sponsorships for our high traffic photo galleries and developing the Denver Post Photo Workshop.
▶ DRILLING THROUGH DANGER
A special project looking at worker injuries and deaths in the oil and gas fields of Colorado. Our work revealed a lack of oversight and regulation.
▶ EXPERIENCE
Team leadership • Visual editing • Project Editing • Photo Editing • Print Design • Video Storytelling
CREATIVE & UX DESIGN
PHOTO GALLERIES
+ $
0
K
PHOTO WORKSHOP
+ $
0
K
EDITORIAL + VISUAL DESIGN
Leading visual journalists in documentary storytelling that reflects the communities we cover. Directing coverage of significant news stories including the Aurora mass shooting, Colorado wildfires and floods.
▶ INCREASING REVENUE
We created new revenue streams by selling sponsorships for our high traffic photo galleries and developing the Denver Post Photo Workshop.
▶ DRILLING THROUGH DANGER
A special project looking at worker injuries and deaths in the oil and gas fields of Colorado. Our work revealed a lack of oversight and regulation.
▶ EXPERIENCE
Team leadership • Visual editing • Project Editing • Photo Editing • Print Design • Video Storytelling
CREATIVE & UX DESIGN
PHOTO GALLERIES
+ $
0
K
PHOTO WORKSHOP
+ $
0
K
EDITORIAL + VISUAL DESIGN
Leading visual journalists in documentary storytelling that reflects the communities we cover. Directing coverage of significant news stories including the Aurora mass shooting, Colorado wildfires and floods.
▶ INCREASING REVENUE
We created new revenue streams by selling sponsorships for our high traffic photo galleries and developing the Denver Post Photo Workshop.
▶ DRILLING THROUGH DANGER
A special project looking at worker injuries and deaths in the oil and gas fields of Colorado. Our work revealed a lack of oversight and regulation.
▶ EXPERIENCE
Team leadership • Visual editing • Project Editing • Photo Editing • Print Design • Video Storytelling
CREATIVE & UX DESIGN
PHOTO GALLERIES
+ $
0
K
PHOTO WORKSHOP
+ $
0
K
EDITORIAL + VISUAL DESIGN
Leading visual journalists in documentary storytelling that reflects the communities we cover. Directing coverage of significant news stories including the Aurora mass shooting, Colorado wildfires and floods.
▶ INCREASING REVENUE
We created new revenue streams by selling sponsorships for our high traffic photo galleries and developing the Denver Post Photo Workshop.
▶ DRILLING THROUGH DANGER
A special project looking at worker injuries and deaths in the oil and gas fields of Colorado. Our work revealed a lack of oversight and regulation.
▶ EXPERIENCE
Team leadership • Visual editing • Project Editing • Photo Editing • Print Design • Video Storytelling
CREATIVE + UX DESIGN
Innovative strategy to drive trust and engagement and authentic brand narratives that build loyalty and trust.
• Leadership
• Brand Strategy
• Design Systems
• Figma Design
• WordPress
• User Journeys
CREATIVE + UX DESIGN
FRONTLINE FINANCES
Frontline Finance
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Finance content focused on military members.
WORKING TOGETHER
“Ken is a passionate and skilled creative leader who works hand-in-hand with stakeholders to solve problems. He believes in designing optimal user experiences that drive positive metrics for the business.”
Wendy Dittamore
TPH Audience Director
CREATIVE DIRECTION
California Money
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Impressions
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M
EDITORIAL & VISUAL EDITING
Leading creative and visual content teams in authentic storytelling as a way to build organic audiences — through award-winning documentary projects.
• Team Leadership
• Visual Editing
• Graphics Editing
• Video Direction
• Writing
• Project Direction
• Project Design
• Leadership
EDITORIAL+VISUAL EDITING
Lead creative and visual content teams in authentic storytelling long-form documentary projects that audiences trust and return to
PULITZER PRIZE • EMMY AWARDS
UX DESIGN
Circular CTA
An innovative circular sign-up for TPH increased new registrations and 1M subscriptions.
NEW MOBILE SIGN-UPS
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Optimal User Experiences
“Ken is a passionate and skilled creative leader who works hand-in-hand with stakeholders to solve problems. He believes in designing optimal user experiences that drive positive metrics for the business.”
Wendy Dittamore, TPH Audience Director
CREATIVE+UX
Frontline Finances
Personal finance content for military members.
READERSHIP INCREASE
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Clearlink Corporate Site Redesign
After our parent company, Clearlink, was acquired, we turned around a redesign of the corporate site in a week.
Editorial
Drilling Through Danger was a year-long investigation into injuries and deaths in the oil and gas industry.
- Emmy Award
- Pulitzer Prize
Paid Media
When the CEO asked for help lifting our largest paid campaigns, we leaned into authentic imagery and illustration.
IMPRESSIONS
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0
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Ken Lyons
Creative Direction | UX Design | Editorial Visuals
Frontline Finances
CREATIVE DIRECTION | UX DESIGN
Project | Goals: Design a new vertical focused on the unique personal finance challenges for members of the military to make those articles easier to find and read.
My Role: Figma Design, Graphics Editing, WordPress, setup and testing. Name ideation- Frontline Finances
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Increase in military financial content.
Paid Media
CREATIVE DIRECTION | SOCIAL DESIGN
Project | Goals: The TPH CEO asked for my help in increasing click-through and conversions for our largest paid media campaigns. Through the use of authentic images and illustration, we were successful and increased revenue.
My Role: Design, image editing, illustration editing, tracking, testing.
Money is Tight CTR increase
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California campaign CTR increase
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Creative Direction + UX Design
Innovative strategy to drive trust and engagement, authentic brand narratives that build loyalty and trust, and user-centered design to scale audience.
Creative Leadership • Brand Strategy • Paid Media • Campaign Development • Figma Design • WordPress • Design Systems • User Journeys
Editorial & Visual Editing
Leading creative and visual content teams in authentic storytelling as a way to build organic audiences — through significant documentary projects recognized with The Pulitzer Prize and Emmy Awards.
Authentic Storytelling • Illustration • Photo Editing • Graphics Editing • Video Direction • Writing • Project Direction
Hand-in-Hand with Stakeholders
“Ken is a passionate and skilled creative leader who works hand-in-hand with stakeholders to solve problems. He believes in designing optimal user experiences that drive positive metrics for the business.”
Wendy Dittamore
TPH Audience Director
Hand-in-Hand with Stakeholders
“Ken is a passionate and skilled creative leader who works hand-in-hand with stakeholders to solve problems. He believes in designing optimal user experiences that drive positive metrics for the business.”
Wendy Dittamore
TPH Audience Director
Start A Conversation
I’m looking forward to hearing from you and how we can help elevate creative for your company.
Trust and Leadership
“Ken brings tremendous knowledge of the industry, and he’s a great leader to boot. Within a short period of time at our company, he gained the trust of his entire team.”
Lexi Grant
TPH Vice President
Optimal User Experiences
“Ken is a passionate and skilled creative leader who works hand-in-hand with stakeholders to solve problems. He believes in designing optimal user experiences that drive positive metrics for the business.”
Wendy Dittamore
TPH Audience Director
CONNECT
WHAT I DO
CREATIVE DIRECTION
Leading creative teams in delivering innovative brand and client campaigns that drive trust and engagement, authentic brand narratives that build loyalty, and improved user experiences that grow audiences.
UX & PRINT DESIGN
Creating a balanced approach to user-centered design combined with UX innovation and visual design experiences that inform and engage audiences. I combine UX design with a deep understanding of usability and testing.
EDITORIAL
Leading creative and visual content teams in authentic storytelling as a way to build organic audiences. I’ve led teams through significant stories recognized with The Pulitzer Prize and Emmy Awards.
- KenLyons@icloud.com
- 727.337.1421
CREATIVE DIRECTION
Leading creative teams in delivering innovative campaigns that drive engagement and authentic brand narratives that build trust and loyalty.
UX & PRINT DESIGN
Creating a balanced approach to user-centered design combined with UX innovation, usability and testing.
EDITORIAL
Leading creative and visual content teams through significant documentary projects recognized with The Pulitzer Prize and Emmy Awards.
CREATIVE DIRECTION
Leading creative teams in delivering innovative campaigns that drive engagement and authentic brand narratives that build trust and loyalty.
UX & PRINT DESIGN
Creating a balanced approach to user-centered design combined with UX innovation, usability and testing.
EDITORIAL
Leading creative and visual content teams through significant documentary projects recognized with The Pulitzer Prize and Emmy Awards.