I’m a visual storyteller at heart.

I help creative teams deliver authentic storytelling and innovative UX design, building long-term trust, engagement and loyalty. 

Driven by a commitment to purpose-driven work, I help build brands that empower people to live better lives. 

KEN LYONS

CREATIVE DIRECTION | UX DESIGN

EDITORIAL VISUALS

UX DESIGN | AUDIENCE GROWTH

CREATIVE DIRECTION | PAID SOCIAL

UX DESIGN | LANDING PAGES

Shaped by experience in editorial storytelling, I bring a unique perspective and skillset to creative leadership. I lead teams in developing authentic brand stories and client campaigns that drive engagement, trust and loyalty. 

Ken Lyons

CREATIVE DIRECTION | UX DESIGN | EDITORIAL

Ken Lyons

Creative Direction  |  UX Design  |  Editorial Visuals

I believe creative can play a vital role in the success of companies. I work with teams to produce creative campaigns and authentic brand stories that build revenue, audience, engagement, trust and loyalty. Success in creative strategy, UX design, editorial content strategy, AI creative development and cross-platform storytelling. I know how to tell stories people engage with and build brands people return to.

A creative leader building  engagement, trust and loyalty through innovation and authenticity.

Shaped by experience in editorial storytelling, I bring a unique perspective and skillset to creative leadership. I lead teams in developing authentic brand stories and client campaigns that drive engagement, trust and loyalty. With proven success in UX design, content strategy, and cross-platform storytelling, I work alongside creative teams in developing innovative solutions that solve both simple and complex challenges.

Frontline Finances

CREATIVE DIRECTION | UX DESIGN

My Role

Creative Direction, UX Design, Graphics Editing, WordPress, Name Ideation

Project | Goals: Design a new vertical focused on the unique personal finance challenges for members of the military to make those articles easier to find and read.

Results

+ 0 %

Increase in military financial content.

Paid Media

UX DESIGN

My Role

UX Design, Circular Ideation, Figma Design, Digioh Platform, testing.

Project | Goals:  The TPH CEO asked for my help in increasing click-through and conversions for our largest paid media campaigns. Through the use of authentic images and illustration, we were successful and increased revenue.

Results

New Sign-ups
+ 0 %
Subscriptions
+ 0 M

Circular CTA

UX DESIGN

My Role

UX Design, Circular Ideation, Figma Design, Digioh Platform, testing.

Project | Goals: Redesign all CTA’s across the TPH site to increase percentage of organic subscribers and grow overall subscriptions to over 1M.

Results

New Sign-ups
+ 0 %
Subscriptions
+ 0 M
+ 0 %

New Email Sign-ups through circular CTA.

+ 0 %

Paid Media CTR California Money

+ 0 M

Paid Media total impressions

CREATIVE DIRECTION & UX

LANDING PAGES

Frontline Finances & Dear Penny

Project: Design landing pages for new sections, Frontline Finances and Dear Penny. focused on the unique personal finance challenges for members of the military to make those articles easier to find and read.

My Role: Figma Design, Graphics Editing, WordPress, setup and testing. Name ideation- Frontline Finances

LANDING PAGES RESULTS

DEAR PENNY
+ 0 %
FRONTLINE FINANCES
+ 0 %

We Provide

Easy Payment System

Behind the word mountains, far from the countries Vokalia and Conson antia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. A small river named Duden flows by their place and supplies

We Provide

Easy Payment System

Behind the word mountains, far from the countries Vokalia and Conson antia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. A small river named Duden flows by their place and supplies

We Provide

Easy Payment System

From the countries Vokalia and Conson antia, there live the blind texts. Separated they live in Bookmarks grove right at the coast of the Semantics

We Provide

Easy Payment System

From the countries Vokalia and Conson antia, there live the blind texts. Separated they live in Bookmarks grove right at the coast of the Semantics

UX DESIGN & CREATIVE DIRECTION

Frontline Finances

Project: Design a new vertical focused on the unique personal finance challenges for members of the military to make those articles easier to find and read.

My Role: Figma Design, Graphics Editing, WordPress, setup and testing. Name ideation- Frontline Finances

Subscriptions
+ 0 %
Subscriptions
+ 0 M

CREATIVE DIRECTION & UX DESIGN

Creative Direction + Design that Builds Engagement, Authenticity and Trust

UX DESIGN

NEW SIGN-UP RATE
+ 0 %
TOTAL SUBSCRIBERS
+ 0 M

LANDING PAGES

+ 0 %

FRONTLINE FINANCES

+ 0 %

DEAR PENNY READERSHIP

PAID MEDIA

+ 0 %

CTR | CALIFORNIA MONEY

+ 0 %

IMPRESSIONS

Sponsored Mortgage 

Calculator

EDITORIAL

PULITZER PRIZE

AURORA THEATER

EMMY AWARD

DRILLING THROUGH DANGER

EMMY AWARD

OVERALL 

Frontline Finances

CREATIVE DIRECTION | UX DESIGN

Project | Goals: Design a new vertical focused on the unique personal finance challenges for members of the military to make those articles easier to find and read.

My Role: Figma Design, Graphics Editing, WordPress, setup and testing. Name ideation- Frontline Finances

+ 0 %

Increase in military financial content.

Paid Media

CREATIVE DIRECTION | SOCIAL DESIGN

Project | Goals: The TPH CEO asked for my help in increasing click-through and conversions for our largest paid media campaigns. Through the use of authentic images and illustration, we were successful and increased revenue.

My Role: Design, image editing, illustration editing, tracking, testing.

Money is Tight CTR increase
+ 0 %
California campaign CTR increase
+ 0 %

Circular CTA

UX DESIGN

Project | Goals: Redesign all CTA’s across the TPH site to increase percentage of organic subscribers and grow overall subscriptions to 1M.

My Role: Circular ideation, Figma Design, Digioh platform design, setup and testing.

New Sign-ups
+ 0 %
Subscriptions
+ 0 M

Trust & Leadership

“Ken brings tremendous knowledge of the industry, and he’s a great leader to boot. Within a short period of time at our company, he gained the trust of his entire team.”

Lexi Grant

TPH Vice President

Optimal User Experiences

“Ken is a passionate and skilled creative leader who works hand-in-hand with stakeholders to solve problems. He believes in designing optimal user experiences that drive positive metrics for the business.”

Wendy Dittamore

TPH Audience Director

Connect

I’m looking forward to hearing from you and how we can help elevate creative for your company.

Trust & Leadership

“Ken brings tremendous knowledge of the industry, and he’s a great leader to boot. Within a short period of time at our company, he gained the trust of his entire team.”

Lexi Grant

TPH Vice President

Optimal User Experiences

“Ken is a passionate and skilled creative leader who works hand-in-hand with stakeholders to solve problems. He believes in designing optimal user experiences that drive positive metrics for the business.”

Wendy Dittamore

TPH Audience Director

Connect

I’m looking forward to hearing from you and how we can help elevate creative for your company.

Trust and Leadership

“Ken brings tremendous knowledge of the industry, and he’s a great leader to boot. Within a short period of time at our company, he gained the trust of his entire team.”

Lexi Grant

TPH Vice President

Optimal User Experiences

“Ken is a passionate and skilled creative leader who works hand-in-hand with stakeholders to solve problems. He believes in designing optimal user experiences that drive positive metrics for the business.”

Wendy Dittamore

TPH Audience Director

WHAT I DO

CREATIVE DIRECTION

Leading creative teams in delivering innovative brand and client campaigns that drive trust and engagement, authentic brand narratives that build loyalty, and improved user experiences that grow audiences.

UX & PRINT DESIGN

Creating a balanced approach to user-centered design combined with UX innovation and visual design experiences that inform and engage audiences. I combine UX design with a deep understanding of usability and testing.

EDITORIAL

Leading creative and visual content teams in authentic storytelling as a way to build organic audiences. I’ve led teams through significant stories recognized with The Pulitzer Prize and Emmy Awards.

CREATIVE DIRECTION

Leading creative teams in delivering innovative  campaigns that drive engagement and authentic brand narratives that build trust and loyalty.

UX & PRINT DESIGN

Creating a balanced approach to user-centered design combined with UX innovation, usability and testing.

EDITORIAL

Leading creative and visual content teams through significant documentary projects recognized with The Pulitzer Prize and Emmy Awards.

SEND A MESSAGE

CONNECT

CREATIVE DIRECTION

Leading creative teams in delivering innovative  campaigns that drive engagement and authentic brand narratives that build trust and loyalty.

UX & PRINT DESIGN

Creating a balanced approach to user-centered design combined with UX innovation, usability and testing.

EDITORIAL

Leading creative and visual content teams through significant documentary projects recognized with The Pulitzer Prize and Emmy Awards.

SEND A MESSAGE